(Download) "Evaluation of Customer Relationship System Efficiency: Applying of Total Cost of Ownership Approach (Report)" by Journal of Business Economics and Management # eBook PDF Kindle ePub Free
eBook details
- Title: Evaluation of Customer Relationship System Efficiency: Applying of Total Cost of Ownership Approach (Report)
- Author : Journal of Business Economics and Management
- Release Date : January 01, 2009
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 274 KB
Description
1. Introduction As a result of globalisation, companies face ever increasing global competition. Consumers may choose from an increasing variety of suppliers of goods and services: where to purchase food or spend their holidays, which suppliers of telecommunication services to use, where to borrow money or keep it, etc. The privatisation of former state monopolies and elimination of various limitations increase competition to an even greater extent and force companies to reduce their expenses. As accumulation means for fixed investment, which generally drives companies' growth (Tvaronavicius, Tvaronaviciene 2008), becomes more complicated, companies are forced to put emphasis on managerial tools enhancing client's satisfaction.
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